________________ CM . . . . Volume IV Number 15 . . . . March 27, 1998

cover Alternate Route.

Directed by Denise Withers. Produced by Chantal Bower.
National Film Board, c.1997.
VHS 45 min
Order #9197021 [In Canada 1-800-267-7710; In the USA 1-800-542- 2164]

Subject Headings:
Young adult-owned business enterprises-Canada.
Entrepreneurship-Canada.
Young adults-Employment-Canada.

Grades 10 and up / Ages 15 and up.
Review by Katie Cook.

*** /4

excerpt:

"16% of today's youth between the ages of 15 and 24 are out of school and unemployed...double the unemployment rate for people over 25 years old."
Alternate Route looks at alternatives to the traditional university or community college route after high school. Using six young entrepreneurs from across Canada, this video leaves students with the message to "just get out there and do it."

      The entrepreneurs and their businesses are diverse, as are the parts of the country from which these young people come. Felicia, 20, from Toronto, ON, does image consulting and self-development; Naomi, 23, from Saskatoon, SK, is a jewelry and toy designer; Sharon, 21, of Bathurst, NB, runs Sharon's One-Stop Fish-Shop and is a part-time newspaper carrier; Sigrid, 24, Paul, 22, and Lisa, 23, three friends from Winnipeg, Manitoba, co-own and operate Net-Mark Enterprises, a web page design and marketing company.

      While young women predominate in this video, male viewers should still find enough information to start their own ideas flowing. The video's purpose is to encourage young Canadians to push their boundaries, to ask difficult questions of themselves, and to stop making excuses and just get out there and do something.

      Interviews predominate, but a scattering of animation perks up the presentation without being distracting. Because all four businesses are given equal time throughout the video, viewer interest is maintained. Crisp visuals contribute to the overall look.

      The video comes with pre- and post-screening activities for the classroom, as well as integration activities, a list of related NFB films, a personal evaluation for students, government resources for young entrepreneurs, a list for further reading and list of coordinating web sites. Teachers could use this video in career planning sessions.

Recommended.

Katie Cook is a social studies teacher and librarian at the Steinbach Regional Secondary School in Steinbach, Manitoba.

To comment on this title or this review, send mail to cm@umanitoba.ca.

Copyright © 1998 the Manitoba Library Association. Reproduction for personal use is permitted only if this copyright notice is maintained. Any other reproduction is prohibited without permission.

Published by
The Manitoba Library Association
ISSN 1201-9364

TABLE OF CONTENTS FOR THIS ISSUE - MARCH 27, 1998.

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